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Automotive Deployment
Lead-to-Showroom Operations System
Lead assignment time reduced from 4–5 hours to under 25 minutes.
Pilot Duration
6 weeks
Measurement Window
12 weeks
Status
Production
Methodology
Audit-Ready
Client Context
Automotive dealership group operating three showrooms with 600–800 leads monthly.
Operational Problem
- —OEM portal leads required manual CRM import and assignment to sales executives.
Operational Workflow
Before Deployment
- — Manual intake
- — Spreadsheet tracking
- — Delayed operational response
- — Fragmented visibility
After Deployment
- ✓ Structured intake engine
- ✓ Automated prioritisation
- ✓ System-driven routing
- ✓ Operational visibility dashboard
Deployment Timeline
Pilot
Initial deployment on scoped process.
Measurement
Tracking against baseline.
Scale
Full production rollout.
Operational Impact
Lead assignment time
Faster sales engagement
4–5 hours
<25 minutes
Uncontacted leads >24h
Reduced lead loss
18%
~4%
Sales admin workload
Recovered selling time
~2 hours/day
~30 minutes/day
Metrics measured during the first full quarter post-deployment against a four-week pre-deployment baseline.
Scope Limitations
Walk-in leads excluded.
Business Impact
Sales executives spent more time on test drives and negotiations.
What Stayed Human
- Financing discussion
- trade-in valuation
- closing
What We Learned
OEM lead formats varied significantly across brands.
Related Deployments
If your team is managing a similar operational problem, we scope a pilot in 2–3 weeks.
The pilot is production-safe and measured against your operational baseline.