Media Deployment

Advertiser Operations System

Campaign report preparation reduced from 2–3 hours to ~30 minutes.

Pilot Duration

6 weeks

Measurement Window

12 weeks

Status

Production

Methodology

Audit-Ready

Client Context

Regional digital media publisher managing 35–55 campaigns monthly.

Operational Problem

—Campaign booking, reporting and billing coordination was handled through email threads.

Operational Workflow

Before Deployment

— Manual intake
— Spreadsheet tracking
— Delayed operational response
— Fragmented visibility

After Deployment

✓ Structured intake engine
✓ Automated prioritisation
✓ System-driven routing
✓ Operational visibility dashboard

Deployment Timeline

Pilot

Initial deployment on scoped process.

Measurement

Tracking against baseline.

Scale

Full production rollout.

Operational Impact

Report preparation time

Faster reporting

2–3 hours

25–40 minutes

Creative submission compliance

Improved campaign readiness

54%

79%

Invoice follow-up workload

Reduced admin time

~6 hrs/week

~1.5 hrs/week

Metrics measured during the first full quarter post-deployment against a four-week pre-deployment baseline.

Scope Limitations

Programmatic advertising excluded.

Business Impact

Operations teams reduced end-of-month reporting workload.

What Stayed Human

Campaign strategy
advertiser relationships

What We Learned

Some analytics platforms lacked API access.

Related Deployments

Manufacturing

If your team is managing a similar operational problem, we scope a pilot in 2–3 weeks.

The pilot is production-safe and measured against your operational baseline.