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Technology Services Deployment
Advertiser Operations System
Handling advertiser creative intake and campaign reporting end-to-end.
Pilot Duration
6 weeks
Measurement Window
8 weeks
Status
Production — ongoing
Methodology
Audit-Ready
Client Context
Regional digital media company running 35–55 campaigns monthly.
Operational Problem
- —Creative collection and reporting managed manually across emails.
Operational Workflow
Before Deployment
- — Manual intake
- — Spreadsheet tracking
- — Delayed operational response
- — Fragmented visibility
After Deployment
- ✓ Structured intake engine
- ✓ Automated prioritisation
- ✓ System-driven routing
- ✓ Operational visibility dashboard
Deployment Timeline
Pilot
Initial deployment on scoped process.
Measurement
Tracking against baseline.
Scale
Full production rollout.
Operational Impact
Creative compliance
Consistency gain
54%
79%
Report prep time
75% reduction
2–3 hours
25–40 min
Metrics measured during the first full quarter post-deployment against a four-week pre-deployment baseline.
Scope Limitations
Programmatic ad operations excluded.
Business Impact
Campaign delays from creative submission reduced from 22% to 9%.
What Stayed Human
- Campaign strategy
- Advertiser negotiation
What We Learned
Two analytics platforms lacked API access, forcing manual data import via agents.
Related Deployments
If your team is managing a similar operational problem, we scope a pilot in 2–3 weeks.
The pilot is production-safe and measured against your operational baseline.